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Ann Arbor Ruth’s Chris Gives Massive Discount After Football Promotion

Ann Arbor Ruth’s Chris Gives Massive Discount After Football Promotion


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The promotion offered a discount for a win, and they won by a lot

A Ruth's Chris steakhouse in Ann Arbor offered customers a percentage discount linked to the victory of the University of Michigan football team, but then the team won by 78 points.

A Ruth’s Chris steakhouse in Ann Arbor, Michigan, said that if the Michigan Wolverines beat Rutgers’ football team in their game this week, it would offer a percentage discount equal to however many points the team won by. But then Michigan defeated Rutgers 78-0, and the restaurant staff was pretty surprised.

According to ESPN, manager Buzz Goebel posted the offer on the restaurant’s Facebook page, and he says that luckily at the last minute he amended the ad to cap the offer at a 50-percent discount, otherwise they would have found themselves offering customers 78 percent off for the rest of the week.

The landslide victory was unexpected, but the restaurant says it will honor it and customers will get 50 percent off their food purchases. Alcohol was not included in the offer, though.

Every available reservation was quickly booked as soon as word of the promotion got out on Saturday, and Goebel said there was a line at the door on Sunday when the restaurant opened. Extra staff from another Ruth’s Chris steakhouse in Grand Rapids will be coming over to help handle the extra customers during the promotion.


Michigan fans’ beef: Why isn’t Ruth’s Chris giving them a full 78% off their steaks after a 78-point rout?

Michigan football provided us an answer to that age-old question: When is getting 50% off your bill at a steakhouse not good enough?

The answer: When the diners are Wolverines fans who think they should be getting 78% off their rib-eye.

On Friday, the Ann Arbor location of Ruth&rsquos Chris Steak House offered a big promotion on its Facebook page tying in with Michigan football for the rest of the season. Whatever margin the Wolverines win by on Saturdays, customers will receive that percentage off their total bill, with some restrictions, the following Sunday through Thursday.

&ldquoExample: Michigan beats Rutgers by 20 points, your discount would be 20% off your food the following Sunday through Thursday,&rdquo the restaurant wrote.

The Wolverines went on to shut out the Scarlet Knights, 78-0, leading many folks in the area to think they&rsquod be getting 78% off their bills, which often exceed $100 for a party of two. Why? Because unlike the version of the Facebook ad you see above, the original post did not mention the 50% cap on the promotion.

The restaurant said on Facebook that the cap had been part of the promotion since its launch but just wasn&rsquot mentioned in the original post. According to ESPN, general manager Buzz Goebel decided on the cap Thursday night.

Naturally, some folks are complaining on the Facebook post, accusing the business of going back on its word and saying it didn&rsquot have the guts (not one person&rsquos actual word) to go through with the original promotion.

But that didn&rsquot stop the restaurant from being completely booked through Thursday. Extra wait staff from a nearby Ruth&rsquos Chris location have been called in to help.

And with alcoholic beverages not included in the discount, Goebel thinks it will still be a profitable week for his business.

"I love this," Goebel said. "It's kind of scary, but you can't buy this kind of advertising. If we execute perfectly, we're in good shape."


Michigan fans’ beef: Why isn’t Ruth’s Chris giving them a full 78% off their steaks after a 78-point rout?

Michigan football provided us an answer to that age-old question: When is getting 50% off your bill at a steakhouse not good enough?

The answer: When the diners are Wolverines fans who think they should be getting 78% off their rib-eye.

On Friday, the Ann Arbor location of Ruth&rsquos Chris Steak House offered a big promotion on its Facebook page tying in with Michigan football for the rest of the season. Whatever margin the Wolverines win by on Saturdays, customers will receive that percentage off their total bill, with some restrictions, the following Sunday through Thursday.

&ldquoExample: Michigan beats Rutgers by 20 points, your discount would be 20% off your food the following Sunday through Thursday,&rdquo the restaurant wrote.

The Wolverines went on to shut out the Scarlet Knights, 78-0, leading many folks in the area to think they&rsquod be getting 78% off their bills, which often exceed $100 for a party of two. Why? Because unlike the version of the Facebook ad you see above, the original post did not mention the 50% cap on the promotion.

The restaurant said on Facebook that the cap had been part of the promotion since its launch but just wasn&rsquot mentioned in the original post. According to ESPN, general manager Buzz Goebel decided on the cap Thursday night.

Naturally, some folks are complaining on the Facebook post, accusing the business of going back on its word and saying it didn&rsquot have the guts (not one person&rsquos actual word) to go through with the original promotion.

But that didn&rsquot stop the restaurant from being completely booked through Thursday. Extra wait staff from a nearby Ruth&rsquos Chris location have been called in to help.

And with alcoholic beverages not included in the discount, Goebel thinks it will still be a profitable week for his business.

"I love this," Goebel said. "It's kind of scary, but you can't buy this kind of advertising. If we execute perfectly, we're in good shape."


Michigan fans’ beef: Why isn’t Ruth’s Chris giving them a full 78% off their steaks after a 78-point rout?

Michigan football provided us an answer to that age-old question: When is getting 50% off your bill at a steakhouse not good enough?

The answer: When the diners are Wolverines fans who think they should be getting 78% off their rib-eye.

On Friday, the Ann Arbor location of Ruth&rsquos Chris Steak House offered a big promotion on its Facebook page tying in with Michigan football for the rest of the season. Whatever margin the Wolverines win by on Saturdays, customers will receive that percentage off their total bill, with some restrictions, the following Sunday through Thursday.

&ldquoExample: Michigan beats Rutgers by 20 points, your discount would be 20% off your food the following Sunday through Thursday,&rdquo the restaurant wrote.

The Wolverines went on to shut out the Scarlet Knights, 78-0, leading many folks in the area to think they&rsquod be getting 78% off their bills, which often exceed $100 for a party of two. Why? Because unlike the version of the Facebook ad you see above, the original post did not mention the 50% cap on the promotion.

The restaurant said on Facebook that the cap had been part of the promotion since its launch but just wasn&rsquot mentioned in the original post. According to ESPN, general manager Buzz Goebel decided on the cap Thursday night.

Naturally, some folks are complaining on the Facebook post, accusing the business of going back on its word and saying it didn&rsquot have the guts (not one person&rsquos actual word) to go through with the original promotion.

But that didn&rsquot stop the restaurant from being completely booked through Thursday. Extra wait staff from a nearby Ruth&rsquos Chris location have been called in to help.

And with alcoholic beverages not included in the discount, Goebel thinks it will still be a profitable week for his business.

"I love this," Goebel said. "It's kind of scary, but you can't buy this kind of advertising. If we execute perfectly, we're in good shape."


Michigan fans’ beef: Why isn’t Ruth’s Chris giving them a full 78% off their steaks after a 78-point rout?

Michigan football provided us an answer to that age-old question: When is getting 50% off your bill at a steakhouse not good enough?

The answer: When the diners are Wolverines fans who think they should be getting 78% off their rib-eye.

On Friday, the Ann Arbor location of Ruth&rsquos Chris Steak House offered a big promotion on its Facebook page tying in with Michigan football for the rest of the season. Whatever margin the Wolverines win by on Saturdays, customers will receive that percentage off their total bill, with some restrictions, the following Sunday through Thursday.

&ldquoExample: Michigan beats Rutgers by 20 points, your discount would be 20% off your food the following Sunday through Thursday,&rdquo the restaurant wrote.

The Wolverines went on to shut out the Scarlet Knights, 78-0, leading many folks in the area to think they&rsquod be getting 78% off their bills, which often exceed $100 for a party of two. Why? Because unlike the version of the Facebook ad you see above, the original post did not mention the 50% cap on the promotion.

The restaurant said on Facebook that the cap had been part of the promotion since its launch but just wasn&rsquot mentioned in the original post. According to ESPN, general manager Buzz Goebel decided on the cap Thursday night.

Naturally, some folks are complaining on the Facebook post, accusing the business of going back on its word and saying it didn&rsquot have the guts (not one person&rsquos actual word) to go through with the original promotion.

But that didn&rsquot stop the restaurant from being completely booked through Thursday. Extra wait staff from a nearby Ruth&rsquos Chris location have been called in to help.

And with alcoholic beverages not included in the discount, Goebel thinks it will still be a profitable week for his business.

"I love this," Goebel said. "It's kind of scary, but you can't buy this kind of advertising. If we execute perfectly, we're in good shape."


Michigan fans’ beef: Why isn’t Ruth’s Chris giving them a full 78% off their steaks after a 78-point rout?

Michigan football provided us an answer to that age-old question: When is getting 50% off your bill at a steakhouse not good enough?

The answer: When the diners are Wolverines fans who think they should be getting 78% off their rib-eye.

On Friday, the Ann Arbor location of Ruth&rsquos Chris Steak House offered a big promotion on its Facebook page tying in with Michigan football for the rest of the season. Whatever margin the Wolverines win by on Saturdays, customers will receive that percentage off their total bill, with some restrictions, the following Sunday through Thursday.

&ldquoExample: Michigan beats Rutgers by 20 points, your discount would be 20% off your food the following Sunday through Thursday,&rdquo the restaurant wrote.

The Wolverines went on to shut out the Scarlet Knights, 78-0, leading many folks in the area to think they&rsquod be getting 78% off their bills, which often exceed $100 for a party of two. Why? Because unlike the version of the Facebook ad you see above, the original post did not mention the 50% cap on the promotion.

The restaurant said on Facebook that the cap had been part of the promotion since its launch but just wasn&rsquot mentioned in the original post. According to ESPN, general manager Buzz Goebel decided on the cap Thursday night.

Naturally, some folks are complaining on the Facebook post, accusing the business of going back on its word and saying it didn&rsquot have the guts (not one person&rsquos actual word) to go through with the original promotion.

But that didn&rsquot stop the restaurant from being completely booked through Thursday. Extra wait staff from a nearby Ruth&rsquos Chris location have been called in to help.

And with alcoholic beverages not included in the discount, Goebel thinks it will still be a profitable week for his business.

"I love this," Goebel said. "It's kind of scary, but you can't buy this kind of advertising. If we execute perfectly, we're in good shape."


Michigan fans’ beef: Why isn’t Ruth’s Chris giving them a full 78% off their steaks after a 78-point rout?

Michigan football provided us an answer to that age-old question: When is getting 50% off your bill at a steakhouse not good enough?

The answer: When the diners are Wolverines fans who think they should be getting 78% off their rib-eye.

On Friday, the Ann Arbor location of Ruth&rsquos Chris Steak House offered a big promotion on its Facebook page tying in with Michigan football for the rest of the season. Whatever margin the Wolverines win by on Saturdays, customers will receive that percentage off their total bill, with some restrictions, the following Sunday through Thursday.

&ldquoExample: Michigan beats Rutgers by 20 points, your discount would be 20% off your food the following Sunday through Thursday,&rdquo the restaurant wrote.

The Wolverines went on to shut out the Scarlet Knights, 78-0, leading many folks in the area to think they&rsquod be getting 78% off their bills, which often exceed $100 for a party of two. Why? Because unlike the version of the Facebook ad you see above, the original post did not mention the 50% cap on the promotion.

The restaurant said on Facebook that the cap had been part of the promotion since its launch but just wasn&rsquot mentioned in the original post. According to ESPN, general manager Buzz Goebel decided on the cap Thursday night.

Naturally, some folks are complaining on the Facebook post, accusing the business of going back on its word and saying it didn&rsquot have the guts (not one person&rsquos actual word) to go through with the original promotion.

But that didn&rsquot stop the restaurant from being completely booked through Thursday. Extra wait staff from a nearby Ruth&rsquos Chris location have been called in to help.

And with alcoholic beverages not included in the discount, Goebel thinks it will still be a profitable week for his business.

"I love this," Goebel said. "It's kind of scary, but you can't buy this kind of advertising. If we execute perfectly, we're in good shape."


Michigan fans’ beef: Why isn’t Ruth’s Chris giving them a full 78% off their steaks after a 78-point rout?

Michigan football provided us an answer to that age-old question: When is getting 50% off your bill at a steakhouse not good enough?

The answer: When the diners are Wolverines fans who think they should be getting 78% off their rib-eye.

On Friday, the Ann Arbor location of Ruth&rsquos Chris Steak House offered a big promotion on its Facebook page tying in with Michigan football for the rest of the season. Whatever margin the Wolverines win by on Saturdays, customers will receive that percentage off their total bill, with some restrictions, the following Sunday through Thursday.

&ldquoExample: Michigan beats Rutgers by 20 points, your discount would be 20% off your food the following Sunday through Thursday,&rdquo the restaurant wrote.

The Wolverines went on to shut out the Scarlet Knights, 78-0, leading many folks in the area to think they&rsquod be getting 78% off their bills, which often exceed $100 for a party of two. Why? Because unlike the version of the Facebook ad you see above, the original post did not mention the 50% cap on the promotion.

The restaurant said on Facebook that the cap had been part of the promotion since its launch but just wasn&rsquot mentioned in the original post. According to ESPN, general manager Buzz Goebel decided on the cap Thursday night.

Naturally, some folks are complaining on the Facebook post, accusing the business of going back on its word and saying it didn&rsquot have the guts (not one person&rsquos actual word) to go through with the original promotion.

But that didn&rsquot stop the restaurant from being completely booked through Thursday. Extra wait staff from a nearby Ruth&rsquos Chris location have been called in to help.

And with alcoholic beverages not included in the discount, Goebel thinks it will still be a profitable week for his business.

"I love this," Goebel said. "It's kind of scary, but you can't buy this kind of advertising. If we execute perfectly, we're in good shape."


Michigan fans’ beef: Why isn’t Ruth’s Chris giving them a full 78% off their steaks after a 78-point rout?

Michigan football provided us an answer to that age-old question: When is getting 50% off your bill at a steakhouse not good enough?

The answer: When the diners are Wolverines fans who think they should be getting 78% off their rib-eye.

On Friday, the Ann Arbor location of Ruth&rsquos Chris Steak House offered a big promotion on its Facebook page tying in with Michigan football for the rest of the season. Whatever margin the Wolverines win by on Saturdays, customers will receive that percentage off their total bill, with some restrictions, the following Sunday through Thursday.

&ldquoExample: Michigan beats Rutgers by 20 points, your discount would be 20% off your food the following Sunday through Thursday,&rdquo the restaurant wrote.

The Wolverines went on to shut out the Scarlet Knights, 78-0, leading many folks in the area to think they&rsquod be getting 78% off their bills, which often exceed $100 for a party of two. Why? Because unlike the version of the Facebook ad you see above, the original post did not mention the 50% cap on the promotion.

The restaurant said on Facebook that the cap had been part of the promotion since its launch but just wasn&rsquot mentioned in the original post. According to ESPN, general manager Buzz Goebel decided on the cap Thursday night.

Naturally, some folks are complaining on the Facebook post, accusing the business of going back on its word and saying it didn&rsquot have the guts (not one person&rsquos actual word) to go through with the original promotion.

But that didn&rsquot stop the restaurant from being completely booked through Thursday. Extra wait staff from a nearby Ruth&rsquos Chris location have been called in to help.

And with alcoholic beverages not included in the discount, Goebel thinks it will still be a profitable week for his business.

"I love this," Goebel said. "It's kind of scary, but you can't buy this kind of advertising. If we execute perfectly, we're in good shape."


Michigan fans’ beef: Why isn’t Ruth’s Chris giving them a full 78% off their steaks after a 78-point rout?

Michigan football provided us an answer to that age-old question: When is getting 50% off your bill at a steakhouse not good enough?

The answer: When the diners are Wolverines fans who think they should be getting 78% off their rib-eye.

On Friday, the Ann Arbor location of Ruth&rsquos Chris Steak House offered a big promotion on its Facebook page tying in with Michigan football for the rest of the season. Whatever margin the Wolverines win by on Saturdays, customers will receive that percentage off their total bill, with some restrictions, the following Sunday through Thursday.

&ldquoExample: Michigan beats Rutgers by 20 points, your discount would be 20% off your food the following Sunday through Thursday,&rdquo the restaurant wrote.

The Wolverines went on to shut out the Scarlet Knights, 78-0, leading many folks in the area to think they&rsquod be getting 78% off their bills, which often exceed $100 for a party of two. Why? Because unlike the version of the Facebook ad you see above, the original post did not mention the 50% cap on the promotion.

The restaurant said on Facebook that the cap had been part of the promotion since its launch but just wasn&rsquot mentioned in the original post. According to ESPN, general manager Buzz Goebel decided on the cap Thursday night.

Naturally, some folks are complaining on the Facebook post, accusing the business of going back on its word and saying it didn&rsquot have the guts (not one person&rsquos actual word) to go through with the original promotion.

But that didn&rsquot stop the restaurant from being completely booked through Thursday. Extra wait staff from a nearby Ruth&rsquos Chris location have been called in to help.

And with alcoholic beverages not included in the discount, Goebel thinks it will still be a profitable week for his business.

"I love this," Goebel said. "It's kind of scary, but you can't buy this kind of advertising. If we execute perfectly, we're in good shape."


Michigan fans’ beef: Why isn’t Ruth’s Chris giving them a full 78% off their steaks after a 78-point rout?

Michigan football provided us an answer to that age-old question: When is getting 50% off your bill at a steakhouse not good enough?

The answer: When the diners are Wolverines fans who think they should be getting 78% off their rib-eye.

On Friday, the Ann Arbor location of Ruth&rsquos Chris Steak House offered a big promotion on its Facebook page tying in with Michigan football for the rest of the season. Whatever margin the Wolverines win by on Saturdays, customers will receive that percentage off their total bill, with some restrictions, the following Sunday through Thursday.

&ldquoExample: Michigan beats Rutgers by 20 points, your discount would be 20% off your food the following Sunday through Thursday,&rdquo the restaurant wrote.

The Wolverines went on to shut out the Scarlet Knights, 78-0, leading many folks in the area to think they&rsquod be getting 78% off their bills, which often exceed $100 for a party of two. Why? Because unlike the version of the Facebook ad you see above, the original post did not mention the 50% cap on the promotion.

The restaurant said on Facebook that the cap had been part of the promotion since its launch but just wasn&rsquot mentioned in the original post. According to ESPN, general manager Buzz Goebel decided on the cap Thursday night.

Naturally, some folks are complaining on the Facebook post, accusing the business of going back on its word and saying it didn&rsquot have the guts (not one person&rsquos actual word) to go through with the original promotion.

But that didn&rsquot stop the restaurant from being completely booked through Thursday. Extra wait staff from a nearby Ruth&rsquos Chris location have been called in to help.

And with alcoholic beverages not included in the discount, Goebel thinks it will still be a profitable week for his business.

"I love this," Goebel said. "It's kind of scary, but you can't buy this kind of advertising. If we execute perfectly, we're in good shape."


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